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Ruthless Vape

Ruthless is the US-inspired e-liquid brand built on bold soda, dessert and iced fruit flavours, and we stock its full range of shortfills and nic salts. Whether you're after a big-bottle shortfill for a sub-ohm tank or a 10ml Bar Saltz nic salt for a pod kit, this is where to find genuine Ruthless vape juice at the strength and ratio you need. Every flavour on this page is TPD-compliant and ready to add to your basket.

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About Ruthless Vape

Ruthless built its name on big, punchy flavours: grape soda, iced fruit, cream and candy notes that don't hold back. On this page you'll find that flavour range split across two formats, 100ml shortfills for tank and sub-ohm setups, and 10ml Bar Saltz nic salts for pod kits, so you can match the juice to whatever you're actually vaping on.

The shortfill side covers the core Ruthless line in a 70/30 VG/PG mix, built for cloud and flavour on a sub-ohm tank, plus the Ruthless Essentials range at 60/40 for a slightly different feel. Flavours like Grape Drank, Ez Duz It, Jungle Fever and Strizzy have built a following of their own, and the iced ('On Ice') versions add a menthol chill to the same base flavour if you want it colder.

On the nic salt side, Ruthless Bar Saltz are 10ml bottles at 10mg or 20mg, made to hit fast and smooth in a pod kit the way a bar-style flavour should. If you tried Ruthless as a bar and want the same taste in a refillable device, this is the shortcut.

  • Shortfills: 100ml bottles, mostly 70/30 VG/PG, for tanks and sub-ohm kits
  • Ruthless Essentials shortfills: 60/40 VG/PG, a smoother alternative within the same bottle format
  • Bar Saltz nic salts: 10ml bottles, 10mg or 20mg, built for pod kits

How to choose your Ruthless vape juice

Shortfill or nic salt?

If you're running a sub-ohm tank or a higher-powered kit and add your own nic shot, go for a Ruthless Shortfill. If you're vaping on a pod kit and want nicotine already mixed in and ready to use, pick a Ruthless Bar Saltz nic salt in 10mg or 20mg instead.

Picking a VG/PG ratio

Most of the shortfill range sits at 70/30, the standard build for bigger vapour and flavour through a sub-ohm coil. The Ruthless Essentials shortfills run at 60/40, worth trying if you want a slightly different draw from the same flavour family. The Bar Saltz nic salts are 50/50, the usual ratio for pod kits because it flows well through smaller coils.

Choosing a flavour

This is genuinely where Ruthless earns its reputation, so shop by craving rather than category:

  • Fancy a soda hit? Grape Drank, Mango Drank, Berry Drank and Cherry Drank all lean into that fizzy candy style
  • Want fruit with a chill? Look for anything marked 'On Ice', from Grape Drank On Ice to Freeze Strawberry
  • After something creamier? Ez Duz It, Slurricane and Coconut sit on the dessert side of the range
  • Tobacco fan? Dulce De Tobacco and Coffee Tobacco cover that ground

In day to day use, we find shortfill fans tend to settle on two or three go-to Ruthless flavours and rotate between an iced one and a fruitier one, so it's worth grabbing more than one bottle the first time round.

Nicotine strength

Ruthless Bar Saltz come in 10mg and 20mg. If you're coming from a low-strength e-liquid or vape moderately through the day, 10mg is the sensible starting point. If you're used to a stronger hit or you're making the switch from a heavier smoking habit, 20mg is there, but never go in blind, if in doubt start lower and step up.

If you want to browse the two ranges directly, head to Ruthless Shortfills or Ruthless Bar Saltz. For the wider category context, our shortfills and nic salts pages cover other brands worth comparing Ruthless against.

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Ruthless Vape FAQs

What does Ruthless actually mean as a brand?

Ruthless is simply the name of the e-liquid brand you're shopping on this page. It's known for bold, unapologetic flavours across soda, iced fruit and dessert profiles, sold here as 100ml shortfills and 10ml Bar Saltz nic salts.

Is Ruthless vape juice a nic salt or a shortfill?

Both. The Ruthless Shortfill range comes in 100ml bottles without nicotine added, ready for a nic shot. Ruthless Bar Saltz are 10ml nic salt bottles at 10mg or 20mg, made to use straight in a pod kit with no mixing needed.

What nicotine strengths do Ruthless nic salts come in?

Ruthless Bar Saltz nic salts are available in 10mg and 20mg. Choose 10mg if you vape moderately or prefer a gentler hit, and 20mg if you're used to a stronger nicotine strength or a heavier smoking habit.

What's the difference between Ruthless Shortfills and Ruthless Essentials?

Both are 100ml shortfills, but the main Ruthless Shortfill line runs at 70/30 VG/PG for bigger vapour on a sub-ohm tank, while Ruthless Essentials shortfills sit at 60/40, giving a slightly different feel from the same flavour range.

Which Ruthless flavour should I start with?

Grape Drank and Ez Duz It are the two names most people ask for by name, so they're a safe first pick. If you like things cold, choose an 'On Ice' version such as Grape Drank On Ice or Freeze Strawberry for the same flavour with a menthol chill.

Can I use a Ruthless shortfill in a pod kit?

Shortfills are built for tanks and sub-ohm kits at higher VG ratios, so they're not the natural fit for most pod kits. For a pod kit, pick a Ruthless Bar Saltz nic salt instead, it's designed at 50/50 VG/PG specifically for that kind of device.

18+ For adults only. Nicotine is an addictive substance. We check age at checkout.