Privacy policy
Last updated: 10 August 2026
This policy explains how Vape & E-Liquid collects, uses and protects your personal data when you use this website and buy from us. We process personal data in accordance with the UK GDPR and the Data Protection Act 2018.
Who we are
The data controller for this website is Vape & E-Liquid. If you have any question about this policy or your data, contact us at info@vapeandeliquid.co.uk.
What we collect
- Order data: your name, delivery and billing address, email address, phone number and order history, collected when you place an order.
- Age verification data: the details submitted for the electronic age check (such as name, address and date of birth) and the pass/fail result. See our age verification policy.
- Payment data: payments are processed by our payment provider; we never see or store your full card details.
- Technical and analytics data: IP address, device and browser information, and how you use the site, used to keep the site secure and improve it.
Why we process it (lawful bases)
- Performance of a contract: processing your order, taking payment, arranging delivery and handling returns.
- Legal obligation: verifying that customers are 18 or over, and keeping the records we're required to keep (for example for tax purposes).
- Legitimate interests: preventing fraud, securing the site and understanding how it's used, in ways you'd reasonably expect.
- Consent: marketing emails, if you opt in. You can withdraw consent at any time using the unsubscribe link in any message.
Age verification processing
Age checks are carried out by an independent verification provider acting on our instructions. The provider checks the details you give against independent data sources and returns a result to us. We store the result of the check against your order; we don't receive or store copies of the underlying records the provider checks against.
Who we share data with
We share personal data only where needed to run the business: with couriers (to deliver your order), our payment provider (to take payment), our age verification provider (to confirm you're 18 or over) and the providers who host this website and our systems. We never sell your personal data.
How long we keep it
- Order and transaction records: six years after the end of the relevant financial year.
- Age verification results: for as long as we hold the related order record.
- Marketing preferences: until you unsubscribe or ask us to remove them.
- Analytics data: retained in aggregate; identifiable data is minimised and time-limited.
Your rights
You have the right to access the personal data we hold about you, and to ask us to correct, erase, restrict or port it, or to object to our processing. To exercise any of these rights, contact us using the details above. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you're unhappy with how we've handled your data.
Cookies
We use strictly necessary cookies to run the shop (for example, to remember your basket) and analytics cookies to understand how the site is used. You can control cookies through your browser settings.